Four generations of outstanding quality

For four generations, the Massucco family has been working directly with all aspects
of their wine, cultivation and production. It is an extremely respected family
Since the founding of Massucco Wines, their dedication to obtaining the finest
quality grape has been their consistent unwavering standard. Massucco grapes are
harvested by hand on twenty hectares of their own property. There are no GMO
products used and all products are recyclable.
The pristine hills of Langhe and Roero where the Massucco’s vineyards are located,
have officially been included as a UNESCO world heritage asset. This recognition
signifies how luxuriant this land truly is. The same land that produces some of the
finest wines in Italy by Massucco. 

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Expertise from experience

Azienda Agricola Massucco, the family’s company, knows the secret in evaluating
the unique characteristics of each denomination of grape. This is based on the
climate and soil, or Terroir, where the grapes are cultivated.
With this knowledge and dedication, Massucco produces red, white, and sparkling
wines along with a special line of Grand Cru red wine, from very select grapes. This
is achieved by using two separate processes for the selection of the best grapes in
the vineyard, and a devotion to meticulous, discerning work at the winery.
Massucco uses over a century of expertise to produce the highest quality wine,
within an excellent price range. 


Superior quality
From 1900 to the present, the Massucco family has been producing fine wines that
have continued to surpass each previous year in superior taste, balance, aroma and
Massucco wines have been recognized as among the best Italian wines for quality
and price ratio. This is the result of the integration of new production methods,
always with the traditional element, coupled with modern technological
The uniqueness of the territory of Langhe and Roero within the Piedmont region
cultivates the growth of the grape so that it results in a wine of distinctive flavor.
The wines, 60% red and 40% white, are offered under the labels of Massucco and
Cascina Serra.

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RED WINES: From the classic Roero Barolo and Barbaresco, to the unique flavor of
the Barbera and the Nebbiolo, and the appreciation for the Dolcetto, Massucco has
accomplished incomparable flavor.

From classic to our Terroir Roero Arneis DOCG al Langhe DOC Favorita.

With high quality bouquet, balance and modern taste, these

Massucco wines achieve the peak of flavor.

From the best quality grapes of our select vineyards, special

denominations of red wines are produced for Cru. In the production in the winery,
the wine obtains maturity through carefully supervised procedures to enhance the
intensity value of the perfumed aroma and exquisite taste.


What do the Massucco wines represent? The warmth and caring attention one
would give to family. Also a dedication to the highest quality of wine with a
synergistic and loving connection to the abundant vineyard regions of Langhe and
Roero in the Piedmont area.

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After many years of research and development, Massucco wines have given life to a 
new dimension of exemplary taste in wine. The wines are recognized for a balance 
between bouquet and taste, elegance and tradition, the result being a harmonious 
union of all the elements.



Azienda Agricola Massucco is committed to their customers. Through innovation,
and the experience of four generations in wine making, Massucco has been
developing new wines to captivate and gratify their market.
In order to be a leader in innovation of new wines, Massucco has developed two
original technologies:
The first technology: From the aged vines of Barbera and Arneis, combined with
the research of new methods of vinification and maturing of the grapes, Massucco
has created new wines that express new perfumes and new taste, utilizing the
plentiful of the variety of the classic line of Roero.
Massucco has invented a new method, whereby the early harvesting in the same
vineyard is vinified in steel barrels, and a second harvesting in the same vineyard
30-40 days after, is vinified in new barrels.

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